FROM AFROS 

TO THE WORLD:

RECOVERY

Dos Afros pro Mundo (From Afros To The World) Recovery is an socio action with the proposal to support black informal workers and small entrepreneurs to recover their business after the coronavirus crisis.

PROGRAMS & OBJECTIVES.

In order to offer practical and useful content to the entrepreneur's day-to-day, we will bring together professionals from different areas to produce an online course with a focus on bringing tips and knowledge that help to remedy the main pains of black entrepreneurs, serving as a guide for this resumption. The course will be divided into short videos that will be sent periodically to participating entrepreneurs. To ensure learning, we will do daily monitoring through a message application, in order to answer questions and check progress through a simple questionnaire. Everyone who participates until the end won a gift.

Location: São Paulo, Brazil

Target audience: informal workers and black entrepreneurs.

EDUCATION

INNOVATION

WELL-BEING

Structural Racism

Course Online.

Talk Show about strategies to mitigate the impact of structural racism on business. A feeling that customers and suppliers do not trust the business is widespread among black entrepreneurs, 50% reported that on some visit to customers or suppliers, they did not believe they were the owner of the company. 70% say that clients want to haggle over prices, because they do not believe that the work is not of quality. And they are very afraid of suffering discrimination in attendance when trying to apply for credit and feel that they must prove the credibility of the business.

Data taken from the Black Entrepreneurship Study Survey, carried out by the accelerator PretaHub, in partnership with Plano CDE and JP Morgan.

Black entrepreneurship Pop-Up Store

physical event.

The proposal is to promote products manufactured by black entrepreneurs and boost their sales through a space where they can present their products to an active consumer audience

.

Thus, in partnership with commercial spaces of commercial appeal, we will make our Pop-up store (temporary).

Provided and with attention to the regulations of the Ministry of Health and WHO, and concerned with the health of the participants, our team will carry out the entire commercial process, performing the service, sales and delivery. So the entrepreneur does not need to be on site.

Looking Inside

Course Online.

Online Course about the subjectivities of the black entrepreneur and tips on mental health.

The lack of confidence creates an important problem of self-esteem: many entrepreneurs know that they have a good product / service. But they don't feel ready to grow with their business. And structural racism is a factor that is felt by many black entrepreneurs, 70% say that customers want to bargain prices, because they do not believe that their work is not of quality and 50% said that on a visit to customers or suppliers, they do not believe that were the owner of their business, 58% are aware that when they fail in the business, they are more judged than non-black people and 65% agree that they have no room to fail in business. These micro-violations undermine the black entrepreneur's self-esteem and are likely to have an even unnoticed impact on the development of their businesses.

As a result, we are going to have a chat with health professionals to help black entrepreneurs in these daily battles.

Data taken from the Black Entrepreneurship Study Survey, carried out by the accelerator PretaHub, in partnership with Plano CDE and JP Morgan.

STEPS OF ACTION

                    KNOWLEDGE TRAIL

Agreements

Recording

Planning

Availability

Commercialization

Curatorship

Register

Sales

Reports

OVERVIEW OF BRAZIL

56%

of the Brazilian population is black

65%

of the total unemployed are black

75%

it is the difference between the average income of whites and the average income of blacks.

51%

of the country's entrepreneurs are black, however they form only 1% of those who earn from R $ 60 thousand to R $ 360 thousand and make up 60% of the entrepreneurs who do not profit at all.

THE FAVELA AND THE CORONAVIRUS

70%

of the population in favelas (slum) is black

80%

of the favela (slum) population has suffered income lssues due to coronavirus

60%

of the favela (slum) population doesn’t have income to sustain their livelihood beyond 1 week

78%

of the 13.5 million Brazilians living in extreme poverty are black.

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ADDRESS

PHONE

São Paulo, Brazil.

+5571996694618

EMAIL

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